I had the opportunity to pay Goorin Bros HQ in San Francisco a visit and see how the staffers style translated to their workwear. Hats were (obviously) abundant but the personalites were the real star of the show. When I instructed the Ben Goorin to laugh in an attempt to shake things up what came out was a Santa-Clause-meets-the-Joker boom that left the entire room in stitches and rendered me useless as I could no longer hold the camera steady. You can find the full style story over on Racked SF.
